At a time of enormous uncertainty from a health, economic and social point of view, society looks towards the public authorities and the private sector. The COVID-19 pandemic, with more than two million deaths and an economic crisis equivalent to that of the Great Depression, has contributed to accelerating an erosion of citizen trust around the world that affects the media, politics and business environment.
The use of artificial intelligence (AI) for image manipulation is a new challenge for the communication domain. On the one hand, it opens endless possibilities for marketing and cinematography, among other areas. However, its misuse can lead to unprecedented confusion among audiences.